Mike Kings Commercial Chaos

Mike Kings Commercial Chaos Series
Genre: Comedy
Premiere: 2012
Network: Fox News
IMDB Rating: 7.8/10
Sessons: 1
Full Episodes: 2
Watch Stream Online:
download Mike Kings Commercial Chaos
Full Show Summary

So a television producer walks into a bar. He hears a singer crooning. Before long, the producer books the singer to talk about the mortgage market on his daytime talk show. Maybe that’s not exactly the way things go for most bar jokes or for most talk shows. But it is standard operating procedure for Mike Straka, the producer of “The Strategy Room,” a discussion show that runs eight hours every weekday, streamed from FoxNews.com. And thus one night at A. J. Maxwell’s, a steakhouse in Midtown Manhattan, Mr. Straka invited the lounge singer Tony D’Ville on the sho w. Mr. D’Ville sang a Sinatra tune and then discussed the mortgage crisis. Fox is a latecomer to producing live news programming for the Web. CNN and ABC News have had video channels streaming online for a few years. Those webcasts mimic the format of traditional cable news channels, with a mix of anchored newscasts and specialized programs. “The Strategy Room,” by contrast, resembles ABC’s “The View” mixed with a dash of Rush Limbaugh and a generous helping of “Wayne’s World.” The program began as a series of special webcasts on the evenings of some of the major presidential primaries and then during the political conventions. Then Fox turned it into a five-day-a-week, 9-to-5 session in September, produced on a budget hardly more than pocket change. It tries to make its rough edges a virtue, defining it as a news channel for the YouTube world. Hosts, Fox correspondents and guests of all sorts wander on and off camera, drinking coffee and soda, tapping at their BlackBerrys and laptops, reading news and responding to comments from viewers. When there is a news event, like a speech or press conference, viewers see the backs of the heads of the guests watching it on a big screen, throwing out wisecracks about the goings-on. Mr. Straka compares the format with the cult comedy series “Mystery Science Theater 3000.” “We are goofy over here,” said Mr. Straka, who is also the vice president in charge of video for Foxnews.com. “As long as we don’t make it look like TV, I’ll be happy.” “The Strategy Room” marks a new era of experimentation in webcasting video news. TV news operations are trying to tap into the appetite for longer online programming that has been whetted by entertainment sites like Hulu.com. As with text Web sites, prime time for video news is the workday, when people want information or distraction at the office where they have fast Internet connections but no televisions. Will Richmond, the president of Broadband Directions, a consulting firm, said that even though many people are enjoying glossy high-definition programming on their large flat-panel televisions, they are equally accepting of much rougher edges on the Web. “Consumers have been so thrilled with the convenience of on-demand video that content providers have had more leeway with what they have been able to deliver,” he said. “The convenience benefits outweigh the slickness benefits.” Unlike CNN’s largely separate webcast staff, most of the Fox webcast hosts also appear as reporters or anchors on Fox News Channel or Fox Business Network, although they are not the network’s top stars. And many of the guests are people who appear in a short segment on the cable channel and then stay for a longer chat on the Web. MSNBC executives have decided not to try to create a mini-news network for the Web, although it does stream coverage of major events and breaking stories from NBC and its local stations. “Users online have short attention spans. They want to go right to the content that interests them. And they don’t want to wait,” said Charlie Tillinghast, the general manager of MSNBC.com. The CNN and Fox streaming programs, he added, are “repurposing the cable model to the Internet, as if there were no difference” in the two media. CNN says that in 2008, CNN.com Live, its online channel, offered an average of 471,000 separate streams of video (programs of any length) each day, with a peak of more than 100,000 simultaneous viewers. So far, Fox’s “Strategy Room” is far smaller. In December, it served an average of 25,000 streams a day. While CNN is aiming its broadcast at a younger audience, Mr. Straka said that “The Strategy Room” is appealing to older viewers. “There are a lot of people in their 50s watching the show, as well as people in their 20s,” he said. And over all, he said, the political views of the viewers match those of Fox News Channel. “We have more interaction with people who have a different political bent, but a majority of our audience is conservative,” he said. “The Strategy Room” has not yet brought in much money. Because of technological limitations, Fox plays only one video commercial when users begin watching. Eventually, Mr. Straka said, he wants to develop a way to insert commercials into the webcast and also to have small ads superimposed over the show. But for now, his plan is to keep costs down, which reinforces the raw look he likes so much. “The economics of Web video are not there yet,” Mr. Straka said. “That is why a low-budget operation like what we have is a win-win for everybody.” more less
  • Episode Guide
  • Cast
Date Aired Mike Kings Commercial Chaos Episodes
Season 1
Season 1, Episode 1:
Season 1, Episode 2: