This Is the End is a 2013 American comedy horror film written, directed and produced by Seth Rogen and Evan Goldberg in their directorial debuts. It is a feature-length film adaptation of Rogen and Goldberg's 2007 short film Jay and Seth Versus the Apocalypse, with the short's director, Jason Stone, serving as an executive producer on the film. Starring James Franco, Jonah Hill, Rogen, Jay Baruchel, Danny McBride, Craig Robinson, Michael Cera and Emma Watson, the film centers on fictionalized versions of its cast attempting to survive a global biblical apocalypse in Los Angeles. Produced by Mandate Pictures and Rogen and Goldberg's Point Grey Pictures, This Is the End premiered at the Fox Village Theater on June 3, 2013, before being released theatrically in the United States on June 12, 2013 by Sony Pictures Releasing, via its Columbia Pictures label.